Trust is the single biggest variable in preventive health. Aniva Health was built on the premise that a start-up must out-perform incumbents on transparency, rigour and user respect before it deserves a licence to operate.
Written by
Noah Petermann
Published on
May 28, 2025
Trust is the single biggest variable in preventive health. Aniva Health was built on the premise that a start-up must out-perform incumbents on transparency, rigour and user respect before it deserves a licence to operate. PrepTrust™ is our internal quality operating system: a living rule-set that forces us to document, test and stress-test every partner, process and algorithm before a single user is touched.
If you are a coach, clinic, insurer, employer, investor or a demanding end-user, this document shows exactly where we stand today, which gaps remain, and how we will close them.
1 | About Aniva Health
2 | The Trust Gap in Preventive Blood Testing
Opaque supply chains. Most DTC brands outsource to anonymous labs, publish no KPIs and hide behind stock photos.
Loose regulatory fit. Wellness claims skirt IVD / medical-device rules; users struggle to separate science from glossy bio-hacking.
Data exploitation concerns, biomarker data monetised without clear user benefit-sharing.
Price-to-value mismatch, €2 000 + out-of-pocket fees with minimal follow-up.
Aniva’s answer: radical disclosure plus an incremental compliance roadmap. Today we operate outside MDR/IVDR because we provide information, not diagnosis. Tomorrow we may seek MDR Class IIa to unlock decision-support features. PrepTrust™ is the bridge.
3 | What is PrepTrust™?
“If it isn’t documented, it doesn’t exist.” That is our internal mantra.
PrepTrust™ spans five pillars:
4 | Partner Network
4.1 Laboratory, MNB Labor GmbH (“Lab Clinic”)
Heritage, university spin-off · 10 + staff · 100 m² facility, Potsdam-Golm science park
Aniva provides the labs, the test kits, the shipping, the software and the data protection paperwork. You offer blood tests under your own brand. Tell us which tests you need and we will show you how it works.
